My first Mac was love at first sight. I enjoyed its elegant but slightly clunky look. Here was a computer that didn’t need multiple commands to create a document or make an illustration. All I had to do was point and click. Simplicity ruled the day. Simplicity was a governing principle for Steve Jobs in creating the Apple brand. The author of his popular biography writes: “He made devices simpler by eliminating buttons, software simpler by eliminating features and interfaces simpler by eliminating options.” When…
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